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Last week, the university acknowledged it is paying about $100,000 to a New York City firm for the marketing makeover.
The university has shown three proposed logos to faculty, staff and other "stakeholders," said Ludwig Bstieler, associate professor of marketing at UNH. A video of the design team's recent on-campus...
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The University of New Hampshire has contracted with a New York City firm to redesign one of the school's logos."The president's Cabinet identified this project as overdue and crucial to not only recruiting efforts both in and out of the state but to the success of the next comprehensive campaign," university spokeswoman...
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M. Billur Akdeniz, assistant professor of marketing, served as Olsen’s advisor for her senior honors thesis and the research study. Olsen was one of Akdeniz’s students in her Market Opportunity Analysis course in Fall 2012.
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Promising entrepreneurs hoping to win this year’s record $25,000 Holloway Prize – the oldest business plan competition in the state and one of the first in the nation – will vie in the first stage of the competition this April, having only 10 minutes to make their best first impression.
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Fifteen teams of students will compete in the Bud Albin Challenge Round, the semi-final round of the Holloway Prize Innovation-to-Market Competition. The semi-final round will be held Friday, April 26, 2013, during the UNH Undergraduate Research Conference. The business plan competition runs from 1 to 5 p.m. at the Peter T...
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On the lawn of Congreve Hall on Thursday, University of New Hampshire seniors in Peter Masucci's Marketing Workshop course were doing their best to entice other students to learn more about companies and organizations they have been helping to promote since January through lively music and free food.
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Professors at the Universities of New Hampshire, Utah and Cincinnati and Vanderbilt University conducted the aforementioned study by staging two experiments in which college students’ responses to celebrity-related information were assessed...Bruce Pfeiffer, one of the researchers and a professor of marketing at the...
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In fact, the more the public knows about celebrities’ personal views, the less we like them, according to Bruce Pfeiffer, assistant professor of marketing at the Whittemore School of Business and Economics.
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You've heard of the Emmys. You've heard of the Oscars. Now a group of dedicated recyclers from the University of New Hampshire are up for the "Classys" — and they need your vote.
Trash 2 Treasure, composed of UNH students who help recycle thousands of tons of discarded student stuff, is a regional finalist for the Classy...
