The Marketing Department produces research that expands the frontiers of knowledge in our discipline and disseminates this knowledge to the widest possible professional audience. We publish research that looks at important issues in
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Advertising |
Marketing Channels |
Our faculty members primarily publish in leading academic journals. Publications in practitioner oriented journals or authorship of scholarly books also can contribute to our research mission, but typically are undertaken by tenured faculty members.
Since 2005 our faculty members have published in the following leading academic journals:
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Academy of Management Journal |
Journal of Business Research |
For more information on our research priorities, please view the department RESEARCH STATEMENT.