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MKTG 755

Course Title: 
Marketing of Services
Minimum Credits: 
4
The marketing of intangible offerings. Includes profit and nonprofit situations, retail and business-to-business settings, public and international services. Covers theory, service quality attainments, design and strategy, and implementation plans. Texts, case analysis, speakers, field work. Prereq: ADMN 651.

Course Prerequisites: 
ADMN 651