UNH study reveals a great deal about buyer behavior

Study: Sellers need to know about consumer behaviors; DURHAM - As the official end of the age of analog television nears, many Americans will be shopping for new digital televisions this year. New research from the University of New Hampshire shows that salespeople would be wise to tune in to certain cognitive skills of shoppers so that they don't turn them off.

"Observable Cognitive Function in the Purchasing Process of TVs, High-end Electronics" was conducted by students in adjunct professor Chuck Martin's class at the UNH Whittemore School of Business and Economics. Seacoastonline.com