Practical application of marketing principles taught in MKTG 651. Through case analysis, students will learn to apply marketing principles to the planning, organization and control of marketing activities in large national and multinational corporations and small businesses. Issues such as new product development, pricing policies, selection of domestic and international channels of distribution, and interrelationships between marketing, production and finance will be covered. Prereq: ADMN 651 and permission. MKTG 752 and/or MKTG 753 are recommended.